The challenge handed to us by The Debs Co. was to create a brand identity from scratch and set up a social media and online presence, including a website. Their main goal was to get recognised as a trustworthy name in the industry in the shortest time possible, and to be able to start organising events and getting word out to potential clients and customers.
After a few meetings, we created the brand's logo and agreed upon the most suitable typography and colour palette. After the initial brand identity process, we created social media accounts and a website for The Debs Co., and posted targeted advertisements on each social account, mostly aimed towards a younger audience of mostly students.
We managed the brand's social media accounts and posted relevant content daily, quickly establishing a follower base of over 20,000 students around Ireland. As a result of the amassed audience and easy-to-use website, the brand's calendar quickly filled with bookings for various events, and their social media engagement remains at an all-time high.
We created a set of themes for various types of events hosted by The Debs Co, and provided organisation of props, sets and visual design elements, to allow for their audience to be fully immersed at every event.
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Safa Food asked us to create a more modern and easy-to-navigate website, as their current one was outdated and littered with broken links, etc. They wanted the new website to be geared toward their B2B client base, and to highlight the array of services they offer, such as white labeling and product development.
After we established and agreed upon the visual strategy of the new website, we worked back and forth with the Safa Food team to create a website catered to their requests, with the addition of custom graphics, sleek but subtle web animation, and a clear but visually appealing layout.
Over the course of the project, working back and forth with the client, we constructed their new website. We highlighted the main products they offered, and also made reference throughout of the high-quality services they provide to their client base. We gave the brand a modern, clean and vibrant look as compared to their previous website.
We used subtle, clean graphics and layouts throughout the website to keep it interesting while also continuing to tie into the brand's core image.
We also designed packaging for one of Safa Food's brands, East To West Bakery. We integrated compass points, a globe graphic and various other elements that helped bring together a package that catered to their desired audience while keeping in line with the brand's identity.
Diageo needed visually appealing product advertisements for placement on their digital screen displays in off-licenses throughout the country. They wanted something that would draw shoppers' attention quickly and effectively, raising brand awareness and also creating an incentive to purchase.
We crafted a set of moving product animations centred around each product. Doing this required our team to research the heritage and core message of each sub-brand of Diageo that we worked with. We also ensured that each animation incorporated the correct colour palettes and overall appearance.
The animated videos we produced were broadcast daily across digital screens across the country. The seasonal-themed videos were also played in tandem with the others when the respective season was approaching. The videos allowed customers to easily see the pricing of each product while browsing.
We used the signature red and white colours from the brand's palette throughout the video design, using a minimalistic background, ice and smoke - all of which remained closely tied to the white of the Smirnoff text within the logo. We also added red as the accent colour.
Using the mysterious, elegant look and feel of the baileys brand and bottle, we created a dark, luxurious feeling within the video, highlighted with an accent colour of soft light cream - matching the creamy, softly coloured liquid that's signature to the baileys cream liqueur experience.
We got to the roof of what Roe & Co. is all about in the video, using imagery of an Irish bartender pouring a glass, and a simplified drawing of the brewery. We also tied in soft green colour of the brand's logo, contrasted with the darker grey to make the text and background elements stand out.
To link up with the orange-mixed cocktail idea that Tanqueray was circulating at the time, we incorporated oranges into the video, nicely contrasted with the green of the bottle and text. We felt this emanated the fun, vibrant feel of the brand and the drink.
The main challenge for The Big Drive-Inn was to reach people on a national scale in order to be able to successfully tour around Ireland and Northern Ireland, bringing their drive-in movie theatres to every city and town. We were tasked with the creation of their brand identity, social media set-up and a fully functioning ticket-selling website for their events, that was easy for every employee to manage.
We created a logo, along with a complete brand set-up, and established a strong social media presence while developing the brand using event photography and videography. We also created a ticket-selling site as requested, with functions like affiliate ticket-selling opportunities and automatically generated tickets, to enable quick check-ins for cars coming into each event.
Using the brand's social media to our advantage, we grew the target audience to over 50,000 people, both on Instagram and Facebook. We achieved this using industry relevant articles on the website, targeted advertisements and engagement-based posts on social media, allowing The Big Drive-Inn to quickly sell out all the slots to their Irish tour, and then be able to another tour directly afterwords.
The goal for FuturFaith was to become Ireland's #1 officiant training academy, and to be the forerunner in bringing the world of ceremony into a new digital age. In contrast with national competition, the branding, feel and tone throughout the entire FuturFaith project had to be upbeat, modern and innovative, and had to inspire their students to be better, louder and more tech-savvy than the rest.
We handled all of the branding for FuturFaith, along with marketing materials, a full-scale website and Learning Management System (LMS) for lessons. After tying the website together with the LMS, we took charge of FuturFaith's continuous online advertisements, social media accounts, industry-relevant articles, free lessons, newsletter/email marketing, and much more.
Through our multi-channel marketing efforts, FuturFaith's easy-to-use website, our round-the-clock support and daily lead outreach, we helped FuturFaith acquire over €180,000 in course fees alone in less than 12 months since opening of business, previously unheard of in the Irish wedding and ceremony space. As a long-running client, our objective with FuturFaith is to double this result in the following year.
