The main challenge for The Big Drive-Inn was to reach people on a national scale in order to be able to successfully tour around Ireland and Northern Ireland, bringing their drive-in movie theatres to every city and town. We were tasked with the creation of their brand identity, social media set-up and a fully functioning ticket-selling website for their events, that was easy for every employee to manage.
We created a logo, along with a complete brand set-up, and established a strong social media presence while developing the brand using event photography and videography. We also created a ticket-selling site as requested, with functions like affiliate ticket-selling opportunities and automatically generated tickets, to enable quick check-ins for cars coming into each event.
Using the brand's social media to our advantage, we grew the target audience to over 50,000 people, both on Instagram and Facebook. We achieved this using industry relevant articles on the website, targeted advertisements and engagement-based posts on social media, allowing The Big Drive-Inn to quickly sell out all the slots to their Irish tour, and then be able to another tour directly afterwords.
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