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Affiliate marketing is a commission-based form of advertising, and can help target specific niches.
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With affiliate marketing, you have complete control over who can work with your brand. Once people apply to your affiliate scheme, you can select the best candidates for your brand.
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Since your brand affiliates (aka 'Ambassadors') are real people with a personal connection to their audiences, that means you too can connect with their audience on a more personal level.
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Paying Ambassadors based on commission means you're not losing any money, and makes affiliate marketing a low cost, minimal risk advertising solution.
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Due to the highly personal relationship between your Ambassadors and their audiences, you can see rapid growth in brand awareness.
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Simply put, people trust other people more than they trust brands. Spending time advertising through Ambassadors means you're gaining brand trust at the same time as brand awareness.
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