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Pay-Per-Click advertising allows your business to rank on top of Google search results, ahead of your competitors.
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Since you only get charged whenever somebody clicks on your advertisement, you're not throwing money away on 'exposure' or impressions like other advertising methods.
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Google Ads is highly intuitive and easy to understand, meaning measuring and tracking your campaign results is a simple, pain-free process.
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As opposed to Search Engine Optimisation which can take months, PPC advertising when done correctly allows you to instantly rank on the top of search results.
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Since Google has one of the biggest user databases in the world, you've got almost endless options when it comes to targeting even the most specific of audiences online.
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Not only is PPC advertising incredibly effective, but it also leaves you with a massive amount of data that you can then integrate into your business' decision-making.
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