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Marketing on social media platforms can generate immense exposure for your brand if done correctly.
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With the largest user base of any platform by far, Facebook is one of the most effective places to market your business to a huge, highly targetable audience.
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More popular than Facebook for younger generations, Instagram offers businesses a way to visually sell their brand through 'stories', images or video posts.
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With higher conversion rates on average for marketers, Twitter is a great platform for building brand awareness and engaging more closely with customers.
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Arguably the most effective platform for video ads, YouTube hosts a huge user base that you can leverage for very high conversion rates, depending on your industry.
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As a networking platform mostly used by professionals and business owners, LinkedIn is by far the most effective place to market for brands in the B2B space.
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Snapchat, being almost completely dominated by teens and young adults, is ideal for modern brands that want to market their apps, websites or services to younger folks.
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Reddit is a platform centred around genuine connection and discussion with users, and can be a highly powerful channel to market your business if used correctly.
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