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Conversion rate optimisation (CRO) is the process of enhancing your website and content to maximise conversions.
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Central to high conversion rates is effective use of call-to-actions (CTAs), which are buttons or content that gently push users towards performing certain actions on your website.
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Designing for the customer experience means making your website and content directly focused on helping potential leads along their journey towards becoming customers.
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Using A/B testing, you can easily test multiple variations of your website, content, copy, graphics, etc. to determine which versions your audience reacts best to.
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